Category:
Social Impact
Client:
Eone
Duration:
1 month
For our annual content refresh, I decided to lean into our community to find talent that truly reflected who we are as a business – which led me to Bri Scalesse and her partner Sheldon Nguyen. Together we challenged fashion stereotypes and generated fresh new content for the brand. The content launched in line with Valentines promotions.
(IMPACT)
Through this advocacy project, we saw a double digit sales uplift through the Valentines promotional period, along with increased community engagement across emails and social media channels. The timing was also fortuitous as Bri rose to billboard fame across New York during the same time period.
(VISION & INNOVATION)
Eone was built with the blind and low vision community, but the story and narrative was always of being inclusive – though our visual assets and identity did not reflect this. When joining the business, I outlined innovation, advocation, and connection as our three value and mission pillars. To help communicate our advocacy, I wanted to a more forward representation of who we are as a brand. Finding Bri and Sheldon was made possible by engaging our existing community members and networking through there.
(CHALLENGES)
During our planning stages, wheelchair access immediately ruled out more affordable and closer studio locations. Both Jay Snyder and Bri's experience in New York studios allowed us to quickly pick and negotiate a final location, working within everyone's extremely busy schedules.
(PROBLEMS)
Nothing to report here, boss.
