Category:
Design
Client:
Design
Duration:
8 months
Prompted with the design challenge of revitalising Eone's product offering, I turned to our community to design inclusively. They responded with one key theme. Choice.
(IMPACT)
With a crowdfunding target of $60,000 USD, we were able to achieve a 164% result (329 backers) and a further $30,000 USD through our direct e-commerce shop in Year 1. The product provided us approximately 12 earned media placements and presented opportunities of interest from potential investors.
(VISION & INNOVATION)
When speaking and learning from community members, oftentimes blind and low vision individuals purchase products not because they want to, but because it is the only available option that fits the bill. The vision was to bring the power of choice to our existing product that they know and love.
(CHALLENGES)
Developing a product within such a short space of time proved challenging, leaving little room for errors. The company was also experiencing the aftermath of global logistics due to Covid, hampering fulfilment timelines and shipments from our suppliers. We mediated these to our best ability through constant communication with our backers, and finding alternative means to ship product development samples.
(PROBLEMS)
Stakeholder management proved particularly difficult with a demand for quick revenue growth, resulting in the launch of a partially ready product. Due to this, we experienced higher than before defect rates during production which we managed by implementing additional QC steps.
